A Master of Social skills will often find outcomes that benefit everyone involved and not just themselves. It is for this reason that they are so often in high demand as business partners, and especially by those who have done business with them before. It should therefore be unsurprising to discover that one of our most fundamental foundation stones – The ISSA Pre Post testing system – is a perfect example of a Win! Win! Win! Solution.
The ISSA Pre Post testing system ensures that your customers have the optimal experience…
- …which in in turn increases your sales…
- …which in turn increases our customer base…
- …increased volume of high quality of customer data allows us to tailor and fine tune our courses…
- …which in turn means your customers receive an ever-improving service quality alongside the immediate feedback they receive about their child’s progress…
- …which in turn ensures that your customers have the optimal experience…
The BIG First Shot
The first ‘Win!’, and perhaps the most important is the improved learning experience of our students. It has been long acknowledged that learning can be optimised by testing before the content is even taught. The very act of challenging yourself sets mental anchors, upon which you can fix new learning, and draws attention to what you already know and what you would like to know. It acts as a neural primer and an external motivator, and all this happens without the need for someone to tell you it should. Pre-testing is therefore even more effective for children, who engage with it naturally, than for adults who are at risk of overthinking what should be an automatic process.
If you have ever watched a young child learning to walk, it is a constant process of pre and post testing with each stage of progression. The ‘Win!’ here is obvious – enhanced learning experience, a greater sense of achievement, and visible progression through the material all contribute to our student’s improvement and enjoyment throughout the learning process.
How customer experience shapes your business
‘Win!’ number two is also about customer experience but in this case the customer who is paying you not the customer you are delivering to. As so many before you have learned the real customer you have to impress enough that they will purchase from you again is the one who is paying the money, in this case the parents. There is a reason that sports and music have grading systems and award certificates of achievement alongside those of participation. Those certificates will mean something to the parents long after the children have forgotten the skills they were awarded for! The Pre Post test subsequent follow up give parents exactly the ‘Win!’ they are looking for.
Stay authentic
With all that said, modern parents are more sophisticated consumers than their predecessors. The questions they asked are better informed and their ability to acquire enough knowledge in a short time to access the quality of the services they are being provided has been exponentially enhanced by the internet. Authenticity is the keyword for businesses that wanted to sell products to parents for their children. It is no longer enough to tell a parent that their child is doing well, they want to see evidence that their child is doing a well and that you are delivering on what you promised. The Pre Post test clearly demonstrates progression and form a perfect framework for feedback and parental discussions; and that of course is ‘Win!’ number three for you as a franchisee – greater customer transparency and satisfaction combined with a clear framework for feedback will benefit you in terms of both reputation and time management.
Customer Feedback cycle and quality orientation
Of course ‘win!’ number four is also for the franchisees: as well as saving you time in preparing feedback for your customers the Pre Post test just saved you both time and money on your marketing as well. Let us quickly explain (the full version is in the marketing guide) why the Pre Post test is such a powerful tool in this regard. Your good customers are the ones who come back and buy again, but your best customers are the ones who also bring new customers to you for the future…
Proofing the outcome
…if only the parents of your students had physical proof of their children’s improvement that they could proudly show their friends, and if only this was combined with stories of excellent customer service, great teaching, effective feedback, and a follow up strategy that says ‘we care about your children’…
Put it this way – if I saw a certificate for first place I would be impressed but it might end their in the absence of context, but if my friend shows me a video of their child defeating a seemingly superior opponent and they say its all down to the great coaching from company X, then my kids are definitely going to company X! – can you think of any parents who care any less than this when it comes to their child’s education and long-term success?
Give prospects what they really need
The Pre Post test is your personal honey trap to bring in new, enthusiastic, and pre-qualified leads that are already 80% of the way to becoming new sales!
On the subject of saving time: ‘Win!’ number 6 is for the guys at ISSA head office who can see at a glance in children on our programs as a whole or on one specific program are progressing as expected. Through the Pre Post test we receive immediate red flags when courses aren’t working and we can offer feedback and retraining to help franchisees and their staff back on track.
And lets not forget the big one: ‘Win!’ number 7 is for every one of our franchises and all of their future customers because the large amount of information we received from 10’s of thousands of Pre Post test across the world means we can constantly up date and improve our products; which is great for everybody.
The Pre Post Testing system is:
- Good for the children
- Great for the parents
- Demonstrates your effectiveness as a trainer
- Reduces the time needed for feedback conversations
- Increases the chances of repeat and referral customers
- Helps us to help you achieve the optimal delivery standards
- Helps us to improve our products for you and your customers
Did you take the Pre test before you read this article?
If not, maybe you will do the next one now you know how important it is.
Either way, its time for a Post test!
Good luck and lets ‘Thrive Success’ together!!